The Row Size Numbers, Explained: Margaux 10, 12, 15 and Beyond
Most luxury houses name their sizes with adjectives. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words promises a figure you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue simpler to navigate. The number carried in a model name gives the bag’s width in inches. Margaux 10 measures ten inches across. Margaux 12 is twelve. That single fact does more practical work than any amount of styling copy, and it is the through-line of this explainer.
The convention runs further than the flagship. It covers Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals give it away, because nobody writes 15.75 unless the figure is intended literally. Below: how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, stated simply
Read the number in the name, add the word inches, and that is the bag’s width. That is the whole system, and it holds consistently enough across the numbered families to count as a rule rather than a coincidence. It is refreshingly honest labelling, since it shop handbags closes the gap between what a size sounds like and what it measures. One house’s Small can out-measure another house’s Medium, but ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guessing. That is also why the brand can offer four sizes of one silhouette and confuse nobody.
| Bag | Size number as width | Published dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width from the name; measurements not listed |
| Margaux Shoulder 12 | 12 in as named | 14.75 x 9 x 5 in, the one exception to the rule |
| Margaux 17 | 17 in | About 17 x 12 x 9 in |
| India 10.00 | 10 in | Not officially published |
| India 12.00 | 12 in | No official figures published |
| India 15.75 | 15.75 in | Not listed officially |
| Agnes 12 | 12 in | Width by name only |
| Agnes 15 | 15 in | Width from the name; nothing further listed |
| Marlo 12 | 12 in | Width from the name; nothing further listed |
| Marlo 14 | 14 in | Only the width, taken from the name |
| Sofia 8.75 | 8.75 in | Archive model; not listed officially |
| Sofia 10 | 10 in | Archive model, not officially listed |
What the number leaves unsaid
Width is only one of three dimensions, and the other two scale with it in no predictable way whatsoever. Set the two Soft Margaux sizes with official figures behind them side by side: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a proportional enlargement of the smaller one. The height changes, rising by two inches, and so does the width, by the same amount. In practice that means stepping up a size gives you a taller mouth and more length rather than a deeper bag. If you expect the 12 to hold twice what the 10 holds, the difference will be less than the numbers imply.
Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number does not mention. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to do the rest. Fittings inside differ too: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Those details shape how a bag behaves day to day far more than an inch of width ever will. The number places the bag on a scale; the specification is what explains it.
The Margaux Shoulder 12, and where the rule bends
There is one current model that defies the pattern, and it is better stated clearly than left quiet. The Margaux Shoulder 12 has a twelve in its name, yet the brand publishes its dimensions as 14.75 x 9 x 5 in. Name width and specification width do not match here, so on this model the number works as a family size rather than a literal external measurement. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson carries over: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing carries no dimensions at all, read the number as a guide rather than a measurement.
What each width actually holds
Turning inches into daily use is the step most guides skip. Anything under ten inches wide is a phone, cardholder, keys and lipstick kit, the domain of the Sofia 8.75 and the small clutches. Ten inches is the classic small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag begins absorbing a paperback, a small notebook, a folded scarf and a full-size wallet at once. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. At seventeen inches, as on the Margaux 17, you are into weekend and travel country rather than everyday use.
- 8.75 to 10 in: evening, errands and anything where you want the bag to disappear.
- 12 in: the most versatile width in the line and the one most buyers settle on.
- 14 to 15 in: work, the commute and days when you carry other people’s things as well.
- 17 in: travel and overnight use, where soft structure is a feature rather than a compromise.
Width lifts the price, but material moves faster
Price follows size, but not as sharply as you would expect. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a considerably larger step for the same two inches. Material makes bigger leaps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, the material is the bigger financial decision and the width is the bigger practical one.
The models that carry no number
Plenty of the line sits outside this system, and mixing the two conventions is where trouble starts. The Park Tote family works in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags such as the 90’s Bag, the Half Moon and the Bourse Clutch are named without any size marker. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is safest treated as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite having no number. The N/S and E/W prefixes are shorthand for orientation, as a rule read as north-south for taller shapes and east-west for wider ones.
Turning inches into a decision
The practical value of a literal sizing system is that it can be verified before you buy. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Repeat it for the widest thing you carry routinely, whether a laptop, a folder or a water bottle, then add an inch of tolerance for soft construction. Bear in mind that these are unstructured shapes in most cases, so a bag looks smaller when empty and fuller in use than any flat measurement suggests. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one performs better. That trade-off, not the number itself, is the true choice in front of you when you buy row handbags in a numbered family.
